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Its all about the Base

Its all about the Base

Base Rate Neglect is a bias researched and published by the psychologists, Kahneman and Tversky, in the seventies. In very simple terms, it explains our propensity to ignore general information that can help in determining the probability of an outcome, and instead,...
Goldilocks and the Three Banks

Goldilocks and the Three Banks

A short video on the evolution of Australian banking structures in the context of the Financial Services Royal Commission. “Goldilocks” (the Australian community) had a choice of three banking structures – which one did she find “just...
Presenting performance data so it informs

Presenting performance data so it informs

The ABC recently ran a story about the Australian discus thrower, Dani Stevens. The performance of all female discus athletes over time was displayed in the below chart. This image is a great example of turning data into information through graphics. Representing...